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Published on:

8th Jun 2026

742 — Dog Show Tips for Beginners: Navigating the Learning Curve

Dog Show Tips for Beginners: Navigating the Learning Curve

[caption id="attachment_15805" align="alignleft" width="522"] Matt Stroud with his dogs and his new children's book, "More than a Ribbon."[/caption] Host Laura Reeves welcomes Matt Stroud (known to some on Facebook as "Kermit the Dog"), an enthusiastic owner-handler of Schipperkes. Matt shares his journey from being a shy high schooler navigating 4-H with a poodle mix and a Yorkshire Terrier, to returning to the dog show world as an adult with his Schipperkes. Navigating the Learning Curve Matt candidly discusses the fragmented and confusing realities for newcomers, noting that while the sport is more visible than ever, basic logistics—like navigating superintendent websites to enter shows—can be overwhelming without insider knowledge. The Power of Mentorship and Responsibility A major turning point for Matt was meeting his tough-as-nails mentor, Audrey, who bluntly told him his struggles in the ring were his fault, not the dog's. Matt emphasizes the importance of accepting personal responsibility for grooming, conditioning and handling, rather than blaming judges or competitors. Highs, Lows and Dealing with Negativity Matt shares the incredible high of winning an Award of Merit at his first Westminster, contrasted with a humbling weekend where a lack of preparation resulted in losing every class. He also provides practical advice for handling "mean people" ringside: avoid vague-booking on Facebook and instead speak directly to the person to clear up misunderstandings. "More Than a Ribbon" Matt introduces his beautifully illustrated, rhyming children's book, More Than a Ribbon, A Dog Show Story. Inspired by his own journey and the beauty of outdoor shows like Palm Springs, the book is designed to help kids (and adults) normalize losing, learn that they cannot control every outcome and find comfort in their community. Matt's Top 3 Tips for Beginners:
  1. Filter the advice you receiveand consider whether it empowers you to improve.
  2. Take personal responsibilityfor understanding ribbons, placements and ring procedures.
  3. Never give up, because even through dry spells, your winning moment will come.
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About the Podcast

Pure Dog Talk
The VOICE of Purebred Dogs|Learn How to Show Your Dog|Dog Sports, Agility, Barn Hunt|AKC Dog Breeds and Dog Breeders|
Pure Dog Talk is the VOICE of Purebred Dogs. We talk to the legends of the sports and give you tips and tools to create an awesome life with your purebred dog. From dog shows to preservation breeding, from competitive obedience to field work, from agility to therapy dogs and all the fun in between; your passion is our purpose. Pure Dog Talk supports the American Kennel Club, our Parent, Specialty and All-Breed Clubs, Dog Sports, Therapy, Service and Preservation of our Canine Companions.
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About your host

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Laura Reeves

Laura is an AKC Breeder of Merit and retired member of the Pro-fessional Handlers Association. Laura is a second-generation breeder of German Wirehaired Pointers, under the Scotia Kennel banner.

Scotia dogs have earned well over 100 titles, in the show ring, field and performance events. Her dedication to breeding dual purpose dogs reflects a stated goal of preserving the all-weather, rugged, sound-minded gun dog the breed’s founders envisioned.

Laura served the GWPCA as AKC Gazette columnist, Judges Education Committee member and chair, Vice President, Presi-dent, National Events Coordinator and Wire~News Editor.

Her background as a newspaper reporter, marketing rep and re-searcher/writer for audio driving tours has served her well in her side projects. Her current adventure as host of PureDogTalk podcast lends her particular combination of skills to an outstanding breeder and exhibitor education channel.